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Adina, the world’s only triple-certified curl expert (Ouidad, Curlisto, and Deva), ❤️ by BlogTO.

Meet the Curl Expert & Author of “The ABCs”

Adina Sherman


My goal is to change the way you look at your hair, one wave, curl or coil at a time!

In 2003 Adina was a flat iron importer that turned her hair and career around when she discovered she had curls. Since then she has devoted her career to waves, curls and coils. She is Ouidad, Curlisto & Deva certified, and also has a super curly Art of Texture designation. In 2016 she was named Canada’s first Curl Coach. “I always thought I had a hair texture called frizzy! I never identified as a curly! Even today I just can’t believe my curls came from that! I’m on your team to coach you on how to bring out the best in whatever curl pattern you are and look forward to meeting you!


Curly Services



The ABCs: How to Always Be Curly and Love It!

Curl expert and author Adina Sherman, founder of Curly Girls Studio, has built a reputation for helping clients of all ages and curl patterns in hair despair through her “curl coaching sessions.” The ABCs is like having one of Adina’s personalized coaching sessions right in your own home. Clients learn step-by-step routines to bring out the very best in their waves and curls.


What is a Ouidad Cut?

Ouidad’s Carving & Slicing® is a curl-specific cutting technique that removes the bulk that causes “pyramids”… Read article

What is a DevaCut?

The DevaCut was created by the Devachan Salon and is a special technique for cutting curly, wavy or coily hair. Read article

Grey and Natural

You’ve been dying to stop dyeing your hair for years and have decided it’s time to get off the colour wagon. Read article

Aug. 1st. New Location 20 Eglinton Ave. East #442

Open on Tuesday, Thursday & Saturdays.

By appointment only including  retail pick-up. 

2024 – Mask required in the studio.